(NDS, PC, Wii) (EA/Hasbro)
A brand for 8-year old girls. How do you persuade a studio of hairy young (predominantly) male developers that they want to be working on games with cute and glitter as key elements? Answer? Invite their daughters in to playtest! This line was hugely successful for EA. I was only directly involved as EP on the 3rd iteration; the prior two I had helped coordinate the non-Nintendo ports. The wonderful Matt Copeland produced all three NDS games. Great franchise, great execution, great team.
